1. Introduction
Sparkle5, LLC (“we,” “us,” or “our”) operates luvu.plus as a social networking service. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you access our website or mobile application. By using luvu.plus, you agree to the collection and use of your data in accordance with this policy.
2. Information We Collect
A. Information Provided During Registration
When you join our social community, we collect information that you provide, such as:
- Your full name, email address, gender, date of birth, and location details.
- Optional details you add to your Profile, which you can update at any time (except email address and gender).
Upon Profile creation, we also record your IP address and the email address used during registration.
B. Information for Users Under 18
luvu.plus is intended for users aged 18 or older (or the age of majority in your jurisdiction). We do not knowingly collect data from minors. If discovered, we will delete the relevant Profile and may retain minimal data (such as IP and email) to prevent re-registration.
C. Data from Non-Members
If you visit luvu.plus without registering, we do not collect personal information. We may, however, place temporary session cookies on your device for functionality.
D. Publicly Posted Information
Any information you post on your Profile or in public areas (e.g., messages, photos, videos) is visible to other users and may be indexed by search engines. Please exercise caution when sharing sensitive details.
E. Mobile Application and Technical Data
When you use our mobile or desktop applications, we may collect:
- Geolocation data (longitude and latitude) and WiFi access point details for location-based features.
- Technical data about your device (such as operating system and device type) and usage statistics to improve our services.
F. Premium Services and Payment Information
For premium features, we collect the financial data necessary to process your payments. We do not store credit card or payment details directly; these are processed securely by our approved payment service providers.
G. Information from Partner Sites
If you register or verify your account via a partner site (e.g., Facebook), we may link your luvu.plus Profile with your partner profile to enhance functionality. You can manage these connections in your “Verifications” settings or via the partner site.
H. Communications
When you contact our Customer Support (e.g., at info@luvu.plus), we record your email, IP address, and the content of your message to assist in resolving your inquiry.
3. How We Use Your Information
Your information is used to:
- Manage and personalize your account and experience on luvu.plus.
- Enable communication between users and provide customer support.
- Enhance and develop new features, products, and services.
- Process transactions and prevent fraud.
- Resolve disputes and enforce our Terms of Use.
- Deliver personalized content and targeted advertising (in partnership with trusted third-party advertisers).
4. Cookies and Tracking Technologies
Our Use of Cookies
We use cookies and similar tracking technologies to:
- Remember your preferences and maintain your login state.
- Analyze site usage and improve functionality.
- Enhance security and prevent fraudulent activities.
Cookies can be session-based (temporary) or persistent (stored on your device for a specified period). If you block or delete cookies, some features of luvu.plus may not function properly.
For detailed information on the cookies we use, including names, purposes, and durations, please visit our Cookie Policy or Your Online Choices.
5. Data Sharing and Disclosure
Third-Party Disclosures
We do not sell or rent your personal information to third parties. We may share your data with:
- Trusted vendors and service providers (including payment processors) who are bound by confidentiality agreements.
- Third-party advertisers for targeted advertising, using aggregated non-identifiable data.
- Government or law enforcement agencies when required by law or to protect our legal rights and safety.
Third-Party Privacy Policies
For services provided by third parties (e.g., payment processors or advertising networks), please review their privacy policies for details on how they handle your data. Examples include:
6. Data Storage, Transfer, and Retention
Storage and International Transfer
Your personal information may be stored on servers located in various countries, including the United States. By using luvu.plus, you consent to the transfer and processing of your data in these countries, which may have different data protection standards than your home country.
Data Retention
We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:
- Account Data: Retained for the duration of your account, plus a reasonable period after deletion for backup and legal purposes.
- Transaction Data: Retained in accordance with applicable financial regulations.
- Usage Data: Retained for analytical purposes for a period not exceeding 24 months.
7. Security Measures
How We Protect Your Data
We employ reasonable security measures to protect your personal information, including:
- Secure servers with firewalls and encryption protocols.
- Regular security assessments and updates to our systems.
- Strict access controls and monitoring of our database.
However, no method of transmission over the internet or storage system is completely secure. You are encouraged to safeguard your account credentials and log out after each session.
Data Breach Notification
In the unlikely event of a data breach that compromises your personal information, we will notify you and the relevant authorities promptly, in accordance with applicable laws.
8. Your Rights and Enhanced User Controls
Access and Update Your Information
You can review and update your Profile information by signing into your account. We encourage you to:
- Regularly update your personal information.
- Periodically change your password to prevent unauthorized access.
Privacy Settings and Data Sharing Controls
You have the ability to control what information is visible on your Profile and adjust your privacy settings at any time through your account settings. You can also opt out of certain data sharing arrangements where applicable.
Data Access and Deletion
Depending on your jurisdiction, you may have rights to access, correct, or request the deletion of your personal data. To do so, please contact us at info@luvu.plus. Note that certain data may be retained for legal or business purposes as described above.
Deactivating or Deleting Your Account
You may delete your account by either:
- Sending a request to info@luvu.plus, or
- Using the deletion option available in your “Settings” page.
Please note that, due to backup or caching, residual copies of your data may remain accessible for a period after deletion.
9. Updates and Regular Reviews
We review and update our Privacy Policy and security practices periodically to ensure they comply with evolving legal and technological standards. Any changes will be posted on this page and will take effect immediately upon posting.
This Privacy Policy was last updated on 4 August 2020. Your continued use of luvu.plus after changes to this policy constitutes your acceptance of the revised terms.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at support@sparkle5.com
